This Privacy Policy explains how Alanalake ("we", "us", or "our"), the operator of alanalake.co.uk, collects, uses, and protects your personal data when you visit our website. Alanalake.co.uk acts as the data controller for all personal information processed in connection with this site. We are committed to handling your data responsibly and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully before using our site.
Information We Collect
Information You Provide
- Your name and email address when you contact us via our enquiry or feedback form
- Any messages, queries, or correspondence you send directly to the Alanalake team
- Newsletter subscription details, including your email address and marketing preferences
- Any other information you voluntarily submit through forms hosted on alanalake.co.uk
Information Collected Automatically
- IP address and approximate geolocation data derived from your browser or device
- Browser type, version, operating system, and device identifiers
- Pages visited on alanalake.co.uk, time spent on each page, and navigation patterns
- Referring URLs — the website or search engine that directed you to our site
- Cookie identifiers and session data as described in the Cookies section below
Cookies We Use
Alanalake.co.uk uses cookies and similar tracking technologies to ensure the site functions correctly, to understand how visitors interact with our content, and to measure the effectiveness of our affiliate partnerships. You may manage your cookie preferences at any time through your browser settings or our consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on alanalake.co.uk | Session / up to 1 year |
| Analytics | Collects anonymised data on page visits and user behaviour to help us improve our casino review content | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on operator links and affiliate referrals so we can measure campaign performance | Up to 30 days |
| Preferences | Remembers your cookie consent choices and display settings when you return to alanalake.co.uk | Up to 1 year |
| Third-Party Embeds | Set by embedded tools such as video players or social sharing widgets included in our reviews | Varies by provider |
How We Use Your Data
- To operate, maintain, and continuously improve the content and performance of alanalake.co.uk
- To respond to your enquiries, feedback, or support requests in a timely manner
- To send you newsletters or updates about new casino reviews, where you have subscribed and consented
- To analyse site traffic and user behaviour through analytics tools to enhance the user experience
- To track affiliate link performance and manage commercial partnerships with licensed casino operators
- To comply with applicable legal obligations under UK law and regulatory requirements
- To detect, prevent, and address fraud, security threats, or technical issues affecting the site
Legal Bases for Processing
Alanalake.co.uk processes your personal data under the following lawful bases as defined by the UK GDPR. Where you have given us your explicit consent — for example, by subscribing to our newsletter or accepting non-essential cookies — we rely on that consent as our legal basis, and you may withdraw it at any time. For purposes such as improving site performance, managing affiliate relationships, and protecting against fraud, we rely on our legitimate interests, provided those interests are not overridden by your fundamental rights and freedoms. Where we are required to process data to fulfil a legal obligation, we will do so in accordance with the Data Protection Act 2018 and any other applicable UK legislation.
Third Parties & Affiliate Links
Alanalake.co.uk is a casino review and comparison site that contains affiliate links to licensed gambling operators, including Monster Casino and other UK-regulated platforms. When you click these links, you will leave alanalake.co.uk and be subject to the privacy policy of the destination operator. We receive a commission on qualifying referrals, but we do not share your personal data with operators without your knowledge. We also use third-party analytics providers, such as Google Analytics, to collect aggregated, anonymised data about site usage. These providers may place cookies on your device and process data on our behalf under appropriate data processing agreements. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data alanalake.co.uk holds about you
- Right to Rectification: You may ask us to correct any inaccurate or incomplete personal data
- Right to Erasure: You may request deletion of your personal data where there is no compelling reason for us to continue processing it
- Right to Data Portability: You may request your data in a structured, machine-readable format for transfer to another controller
- Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes at any time
- Right to Restrict Processing: You may ask us to pause the processing of your data in certain circumstances
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing
- To exercise any of these rights, please contact us using the details in the Contact section below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Alanalake.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include secure server configurations, encrypted data transmission (HTTPS), and restricted internal access to personal data. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Contact form submissions are typically retained for up to 12 months. Analytics and cookie data is retained in accordance with the periods outlined in the Cookies table above. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way alanalake.co.uk handles your personal data, please get in touch with the Alanalake team by emailing us at [email protected]. You may also write to us at the registered address associated with alanalake.co.uk. We take all privacy enquiries seriously and aim to respond promptly and transparently. This policy was last reviewed and updated in 2026 and may be amended periodically to reflect changes in